Why present a pool project in 3D to a client?

* Augmented Reality pool project, created with Logyconcept3D Pool

Whether we own or rent our home, we all want to change and improve our living space, indoors or outdoors. But it's sometimes hard to decide what changes to make. Naturally, we reach for pencil and paper to sketch out what we imagine. Not always easy, because we don't all have a talent for drawing, let alone for picturing things 😅!

Luckily, 3D was invented. 😀

Presenting a 3D or Augmented Reality plan to clients is a given for kitchen or bathroom sellers, for example. The best-known furniture sites, such as IKEA, also offer 3D plans to their buyers.

While it's a given in many sectors, 3D and Augmented Reality often remain on the sidelines of sales techniques in the world of swimming pool. At Logyline, we know this because many homeowners still contact us asking us to create a single plan so they can picture the project and decide. And yet these people have already met pool professionals who, unfortunately, didn't take the time to offer them this service.

In this article, we'd like to share some tips and the reasons why, as a pool sales or construction professional, you should present pool projects in 3D or Augmented Reality to your clients.

1- You meet a real need

To picture an idea, nothing beats a visual: it's the universal language. A visual is objective and clear. We all have the same need to see things to understand them. That's a fact. To sell a pool, showing a client any kind of visual is always a good idea. Clients don't always ask for this service, but the need is there.

To help clients picture the project, 3D is an ally! It brings the project to life and adds details that make it more realistic, even though it isn't real yet. Better still, Augmented Reality integrates 3D elements into a real setting. With Logyconcept3D, you can create pool projects in Augmented Reality from one or more photos taken at the client's home.

With an Augmented Reality pool visual, buyers can picture the project more easily, which makes decisions simpler, especially when several people have to choose together!

2- You boost sales

Thanks to the visual, buyers have all the information they need to decide on their pool purchase (in addition to the quote or provisional schedule, of course).

In the digital age, homeowners expect much more service from pool professionals. Constantly in front of screens and the wealth of information available online, clients want even more to see before they buy, and to be supported by the seller.

Offering an Augmented Reality pool project already gives the sale a boost. Even if you don't have photos of their outdoor space, simply offering your client a 3D project lets them see what the pool will look like and more easily imagine it at home.

One of the nicest things to hear from a client is “I can't wait to dive in next summer”. Bingo: if the client can picture it, a sale may follow!

Augmented Reality projects can also be used for the “DP 6” step of the Planning applications, which is required in France for a pool of more than 10 m²! With Logyconcept3D, you can create plans in Augmented Reality, as well as the other DP documents needed for the application to the town hall. Another asset for your company!

* video from the Logyline YouTube channel

3- You get ahead of competitors

When you present a project in 3D / Augmented Reality, you offer a strong argument against the competition. While some pool professionals aren't yet ready to change the way pools are bought and designed, others are taking their place in this market to stand out today and secure their business tomorrow.

So if there's one piece of advice we can give, it's this: it's important to establish yourself in the digital world while there is still room. As this demand for visualisation keeps growing, we're sure that offering this kind of service will become standard in pool sales, as it already is in other sectors.

4- You improve your brand image

Does your website get little traffic, or do your social media only show job site photos? It's time to share new, more dynamic and attractive content!

Showing your work in pictures undoubtedly attracts clients. By adding a touch of technology with 3D, your brand image is strengthened even further.

As you will have understood, Augmented Reality content can be a real source of inspiration for your clients. It may well make them want to work with you or seriously consider a future pool project. Logyconcept3D lets you meet this need easily. By giving them ideas, the very people who saw you online will contact you tomorrow to develop their project with you.

* examples of posts on Logyline's Instagram account

Our advice: beware of preconceptions!

I don't need 3D visuals to sell
Have you estimated how many more sales you would have won if you had presented a 3D project?
The client's need to picture the project is real.

Clients have never asked me for a 3D project
And have you offered them a 3D visual even if they didn't ask for it?
Your client is unlikely to tell you they don't want to picture their project!

I don't build enough pools to justify 3D software
How many more sales would you win by adding an Augmented Reality project to your quotes?
With this type of service, you create a virtuous circle.

Using 3D software is difficult
Have you ever tried software, and if so, was it the right tool? The right time to focus on it?
Sometimes you need to try again, especially when there is client demand.

3D software is expensive
What does “expensive” mean?
With Logyconcept3D, 3 subscription plans are available depending on your needs, from €54 excl. VAT / month (billed annually).

And you, do you offer Augmented Reality plans when selling pools?

If not, why not?

Are you planning to do so in the future?

Frequently asked questions